Old Spice Hair Plays Huey Lewis Tunes For You

W+K's Quirky Hair Campaign Gets An Interactive Twist

Published on Feb 18, 2014

Editor's Pick

To go with its latest quirky spots promoting Old Spice hair products, the brand and W+K Portland have launched a digital experience in which the ads' star, a hairpiece with a life of its own, will play Huey Lewis tunes for you on a keyboard. After a cheesy testimonial from the hair's owner, That's The Power Of Hair lets you select a Huey Lewis song (there are 29 performances on offer, from "The Power of Love" to "Doing It All for My Baby") and the hairpiece will tinkle the ivories, alongside props such as a disco ball and Hula girl. It's bizarre, it's funny and it's classic Old Spice/W+K quirky.

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Feb 18, 2014
Wieden & Kennedy Portland
Old Spice Hair
Creative Director:
Craig Allen
Creative Director:
Jason Bagley
Creative Director:
Matt O'Rourke
Jason Kreher
Art Direction:
Max Stinson
Executive Interactive Producer:
Mike Davidson
Director, Broadcast Production:
Ben Grylewicz
Director, Interactive Production:
Pierre Wendling
Technology Lead:
Ryan Bowers
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Production Company:
Tom Kuntz
Executive Producer:
Scott Howard
Lisa Barnable
Visual Effects:
Framestore - NY
Creative Director:
Mike Woods
Christine Cattano
Music Company:
Executive Producer:
Ceinwyn Clark
Post Engineer:
Rory Doggett
Greg Chun

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