Creativity

Old Spice: Semi-Truck

Believe in your smellf.

Published on Jun 18, 2012

Editor's Pick

W+K asks "Where does courage come from?" in a new video from Old Spice, featuring the ever-inspirational Believe In Your Smellf guy.

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Credits

Date
Jun 18, 2012
Agency:
Wieden & Kennedy
Client:
Old Spice
Creative Director:
Jason Bagley
Creative Director:
Eric Baldwin
Art Director:
James Moslander
Copywriter:
Marco Kaye
Agency Producer:
Lindsay Reed
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Director, Photography:
Simon Duggan
Editorial:
Arcade Edit
Editor:
Will Hasell
Visual Effects:
The Mill
Visual Effects Supervisor/CG Lead Artist:
Robert Sethi
Lead Flame Artist:
Giles Cheetham

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