Von Miller May Actually Be the Most Interesting Man in the World, Judging From These Old Spice Ads

NFL Pro Makes His Own Roads, Wears a Beehive on His Hand in W&K's 'Unforsweatable' Campaign

By Jack Neff. Published on Sep 13, 2016

Editor's Pick

The new most interesting man in the world may actually be Von Miller, the Denver Broncos linebacker and new NFL Old Spice guy making his commercial debut today in spots from Wieden & Kennedy, Portland.

Mr. Miller captures Jonathan Goldsmith-esque hyperbolic pitch in the new "Unforsweatable" ads as he literally builds his own road to the game, hand-crafted asphalt and all, in "The Road," which debuts online today and on TV during the CBS broadcast of the game between the Indianapolis Colts and his Broncos.

Then in "Be Harder," also online today and joining the TV rotation mid-season, he looks to answer the question of how, if Old Spice Sweat Defense keeps him from sweating, will he still know if he's working hard enough? The answer is to do such things as tying his shoelaces together, sticking his arm into a hornet nest, doing the limbo and going through airport security, all while still on the playing field.

The spots are directed by Australian rugby fan Steve Rogers, who also directed Nike's "Snow Day" spot last year, and shot in part on set at the Rose Bowl in Pasadena, Calif.

"Unforsweatable" backs the Old Spice Hardest Working Collection promising "unparalleled performance for guys who work hard and play hard," according to Procter & Gamble Co. The brand will also focus on social-media game updates to burnish its "Greatest Smell in the NFL" credentials.

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Sep 13, 2016
Wieden & Kennedy Portland
Old Spice
Creative Director:
Matt Sorrell
Creative Director:
Ashley Davis Marshall
Ryan Niland
Art Director:
Chen Liang
Melanie Fedunok
Business Affairs:
Nestor Gandia
Account Executive:
Dave Ellerbee
Account Executive:
Georgie Gooley
Account Executive:
Madison Savary
Client Contact:
Mathew Krehbiel
Production Company:
Biscuit Filmworks
Steve Rogers
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen-Sarria
Unit Production Manager:
Jay Veal
Production Supervisor:
Jennifer Berry
Director, Photography:
Jeff Cronenweth
Production Designer:
Bruce McCloskey
Editorial Company:
Mack Cut
Gavin Cutler
Assistant Editor:
Brendan Hogan
Post Executive Producer:
Gina Pagano
Visual Effects Company:
The Mill
Visual Effects and Design:
The Mill
Head of Production:
Dan Roberts
Kris Drenzek
Production Coordinator:
Samantha Hernandez
Creative Director:
Tim Davies
Shoot Supervisor:
Tim Davies
2D Lead Artist:
Tim Davies
3D Lead Artist:
Tom Graham
3D Lead Artist:
Dan Warom
2D Artist:
Matt Dobrez
2D Artist:
Adam Lambert
2D Artist:
Dag Ivarsoy
2D Artist:
Gareth Parr
3D Artist:
Cory Cosper
3D Artist:
Ziye Liu
3D Artist:
Bridget Warrington
3D Artist:
Phill Mayer
3D Artist:
Michael Lori
3D Artist:
Michael Archambault
3D Artist:
Alice Panek
3D Artist:
Katie Yancey
3D Artist:
Samantha Pedregon
3D Artist:
Steven Olson
3D Artist:
Monique Espinoza
3D Artist:
Ali Rizvi
3D Artist:
Jenna Kind
3D Artist:
Ahmed Elmatarawi
3D Artist:
Annie Zhao
3D Artist:
Juan Zavala
Daniel Soo
Audio Sound Designer:
Mack Cut
Mix Company:
Noah Woodburn
Music House:
Post Producer:
Sarah Fink

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