'Black Mirror' Director Brings Eerie Touch to This Freaky Eyecare Spot

Everyone Has 'Screen Eyes' in Ad for U.K. Optical Brand Optrex

By Alexandra Jardine. Published on Oct 03, 2017

Editor's Pick

U.K. optical care brand Optrex opted for a futuristic approach in its new ad for eye spray, enlisting director Owen Harris, who has helmed episodes of cult Netflix show "Black Mirror" to illustrate the dangers of "screen eyes."

The ad, by Havas London, sees zombie-like professionals going to work with two phones screens instead of eyes, as the narrator tells us "screen eyes...they're everywhere." Though the freaky, "Doctor Who"-style scenario is somewhat spoiled by the standard product sales pitch that follows it, it's an interesting way to promote that the product (ActiMist 2in1 Dry + Irritated Eye Spray) restores your eyes' natural moisture.

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Oct 03, 2017
Havas London
Category Manager:
Yvette Younes
Senior Brand Manager:
Marta Sanso
Brand Manager:
Alessandra Pelella
Executive Creative Director:
Ben Mooge
Creative Director:
Elliot Harris
Jade Andrews
Art Director:
Masha Shukkore
Business Director:
Ainhoa Wadsworth
Senior Account Director:
Anne Puech
Account Manager:
Sarah Jacob
Agency Producer:
Charlotte Lawrence
Producer Assistant:
Anya Williams
Producer Assistant:
Mary Musasa
Creative Producer:
Maggie Roberts
Project Manager:
Maggie Roberts
Director, Strategy:
Tilly Swan
Head of Strategy:
Chantelle Begley
Media Agency:
Zenith Media
Production Company:
Joseph Taussig
Owen Harris
Director, Photography:
Sy Turnball
Amanda James
Final Cut
Post Production:
Owen Saward
Post Production Producer:
Belinda Grew
Soundtrack Composer:
Dave Cooper
Audio Post Production:

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