Oreo: Oreo Separator David Neevel
How to break an Oreo apart.
Published on Feb 26, 2013
Editor's Pick
Separating an Oreo cookie is a time-honored tradition, and the brand, along with David Neevel, Portland artist and Wieden & Kennedy employee, have created a nifty machine that makes Oreo separation a (relative) breeze.
The film is the digital activation for Wieden's "Cookie vs. Cream" campaign, which launched at the Super Bowl with "Whisper Fight," a spot that showed people in a library whisper-arguing over what the best part of the black-and-white cookie was. The agency will release more videos in upcoming weeks, featuring roboticists and tinkerers who will use their mechanical chops to make more interesting machines.
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Credits
- Date
- Feb 26, 2013
- Agency:
- Wieden & Kennedy Portland
- Client:
- Oreo
- Creative Director:
- Jason Bagley
- Creative Director:
- Craig Allen
- Interactive Creative Director:
- Matt O'Rourke
- Copywriter:
- Michael Illick
- Art Director:
- Croix Gagnon
- Executive Creative Director/Production:
- Mark Fitzloff
- Executive Agency Producer:
- Ben Grylewicz
- Digital Director:
- Pierre Wendling
- Interactive Producer:
- Robbie Veltman
- Executive Interactive Producer:
- Lori DeBortoli
- Broadcast:
- Felicia Glover
- Broadcast:
- Monica Ranes
- Broadcast:
- Jessica Staples
- Production Company:
- World War Seven
- Director:
- David Shafei
- Director:
- Michael Illick
- Executive Producer:
- Josh Ferrazzano
- Line Producer:
- Lauren Sweeney
- Director, Photography:
- Peter S. Thompson
- Post Producer:
- World War Seven
- Editorial:
- World War Seven
- Editor:
- Jared Varava
- Post Production:
- Tom Engler
- Visual Effects:
- W+K Motion
- Visual Effects Producer:
- Michael Gersten
- Titles/Graphics:
- Albert Yih
- Titles/Graphics:
- Mike Weihs
- Song:
- Meow by Anamanaguchi
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