Rap Duo Chiddy Bang Ponders Sharing Oreos in Latest Wonderfilled Spot

'Cause the Creme Does a Wonderful Thing.

Published on Jul 31, 2013

Editor's Pick

In the latest spot for Oreo's "Wonderfilled" campaign, The Martin Agency brings a new rap twist to the cookie brand's anthem. Previously Owl City and Katie Musgraves had set respetively playful and wistful tones to the ads they backed. This time, pop-rap duo Chiddy Bang provides the backing vocals, breathing life into lyrics told from the perspective of a high school student whose positive thinking always comes back to Oreos. There are three versions of the spot (45-, 30- and 15-second cuts) and Chiddy Bang's thinking is this simple in all of them: "if you don't have any milk then there's no milk to spill, it's just a little sandwich cookie and it's wonderfilled."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Jul 31, 2013
The Martin Agency

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.