Paddy Power: Chav Tranquiliser

Veterinary Style.

Published on Mar 07, 2012

Editor's Pick

Bookmaker Paddy Power is out to sort your "chav" problem while at the Cheltenham Festival -- with a tranquilizer gun. A hitman stalks overly tanned females and drunken men to quietly put them to sleep so you can bet on your races undisturbed. According to the ad, the client got the idea after a fan posted "Hope the chavs don't ruin Cheltenham like they did Ascot" on its Facebook page. Agency for the hilarious and politically incorrect ad is CP+B.

According to The Daily Mail, Ascot wasn't quite the "genteel" event it has always been this year, with drunken brawls and some call girls in attendance.

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Mar 07, 2012
Crispin Porter & Bogusky
Paddy Power
Christen Brestrup
Bertie Scrase
Creative Director:
Ben Walker
Creative Director:
Matt Gooden
Agency Producer:
Joe Bagnall
Big Red Button
Production Company:
Moxie Pictures
Editing House:
Final Cut
Audio Producer:
Post Producer:
Ben Harrex

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