Hi-Fi Store's Business Card Turns Into A Smartphone Speaker System

Swedish Retailer Pause Created Cards With Akestam Holst

Published on Feb 13, 2014

Editor's Pick

Pause Home Entertainment, a high-end hi-fi store in Stockholm, has created a business card that turns into a wallet sized, battery-free speaker for your smartphone. The retailer worked with agency Akestam Holst to create the "Pause Cards", which fold outwards to form a pocket-like holder for your phone. The secret is that they are printed on a 330 gram Plike paper that the company claims helps deliver a 17 % boost in volume when the phone is placed inside. The idea is to promote the retailer's customized sound systems.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Feb 13, 2014
Akestam Holst
Pause Home Entertainment
Creative Director:
Andreas Ullenius
Kalle Akestam
Art Director:
Petra Albrektson
Graphic Designer:
Torbjorn Krantz
John Mullersdorf
Studio Assistant:
Anne-Lie Karl
Henrik Bonnevier

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.