Creativity

Dogs Are the Antidote to a Divided Country in Heartwarming Experiment From Pedigree

Hillary and Trump Supporters Put Differences Aside for Something They Can All Love

By Ann-Christine Diaz. Published on Nov 04, 2016

Editor's Pick

During this crazy election season that seems to have divided the country, dogs serve as a perfect reminder of what really matters, in this touching experiment from Pedigree and BBDO New York.

The pet food brand sent a "lost" pooch and a woman helping to find its owner into crowds of supporters for presidential candidates Hillary Clinton and Donald Trump. But there was one catch -- the woman was wearing a t-shirt for the opposing team.

At times, she's met with strange looks, but ultimately, the dog proves to be a great equalizer, reminding voters that no matter how divided they are, they share a common bond grounded in goodness and humanity. And when its owner finally appears and all parties cheered, the experiment proved that we can there's a triumph we can celebrate together.

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Credits

Date
Nov 04, 2016
Agency:
BBDO New York
Client:
Pedigree
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Head of Production:
Dave Rolfe
Executive Creative Director:
Greg Ketchum
Executive Creative Director:
Tom Godici
Creative Director:
Banks Noel
Creative Director:
Greg Gerstner
Executive Producer:
Regina Iannuzzi
Senior Account Director:
Sally Nathans
Account Director:
Elizabeth Kelberg
Group Planning Director:
Annemarie Norris
Planning Director:
Emily Rydin
Senior Communications Planner:
Sean Stogner
Production Coordinator:
Corie Rosenblatt
Head of Music:
Rani Vaz
Production Company:
BBDO, New York
Director:
Win Bates
Company:
Crane
Executive Producer:
Constantin Bjerke
Audio Company:
Sound Lounge
Audio Producer:
Glen Landrum
Editorial Company:
The Beauty Shop
Finishing:
The Beauty Shop
Editor:
Adam Leibowitz
Editor:
Lindsey Nadolski
Additional Company:
Company 3

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