Non-World Cup Sponsor Pepsi Debuts Global Soccer Campaign

180 L.A. Behind Brand's Biggest Worldwide Effort to Date, Starring YouTube Personality Stony

Published on Apr 02, 2014

Editor's Pick

The same day Coke launched its official World Cup 2014 campaign, Pepsi has gone ahead and launched its own global soccer push, despite not being a sponsor. Created by 180 Los Angeles, the campaign, "Now Is What You Make It," is Pepsi's biggest ever global push. It stars Stony, a YouTube personality known for putting together digital beats, Pepsi soccer stars Leo Messi, Sergio Ramos and Jack Wilshere, as well as singer Janelle Monae performing her take on David Bowie's "Heroes." It features traditional broadcast spots as well as a two-minute interactive film which invites viewers to unlock four more minutes of additional content. Those additional vignettes include moments like an impromptu Samba dance party, a Messi sighting and soccer tricks from some of football's biggest stars.

The campaign is accompanied by a print/outdoor component, "The Art of Futbol," featuring 10"x10" canvases depicting football giants shot by photographer Danny Clinch and adorned with Pepsi palette artwork created by global street artists, including Hattie Stewart of the U.K., Spains' Zosen, Brazilian street artist Ricardo AKN, Merijn Hos from the Netherlands and Argentina's Ever.

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Apr 02, 2014
180 Los Angeles
Partner, CCO:
William Gelner
Managing Partner, Chairman:
Chris Mendola
Creative Director:
Dave Horton
Creative Director:
Matthew Woodhams-Roberts
Associate Creative Director, Copywriter:
Jason Rappaport
Associate Creative Director, Art Director:
Mike Bokman
Joe Beutel
Art Director:
Jaclyn Kritch
Head of Production:
Natasha Wellesley
Executive Producer/Producer:
Erin Goodsell
Director, Interactive Production:
Christopher Neff
Senior Integrated Producer:
Andrew Slough
Integrated Producer:
Nili Zadok
Business Affairs Director:
Loretta Zolliecoffer
Head of Design:
Richard Harrington
Patrice Liu
Dan Pappas
Studio Design:
Kyle Klinger
U.S. Production Company:
Johan Renck
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Bidding Producer:
Jen Beitler
Head of Production:
Amanda Clune
Staff Coordinator:
Heinrich Meyer
Annabel Ridley
Production Supervisor:
Lana Greenaway
Production Company:
Zohar Cinema
Isabelle Tanugi
Carlos Paiva
Roberto Bakker
Production Coordinator:
Mariana Cassa
Production Company:
Inclusive SCP
Lole Ramirez
Production Company:
Executive Producer:
Lizzie Gower
Juliette Harris
Integrated Production Company:
m ss ng p eces
Jordan Fish
Executive Producer:
Ari Kuschnir
Carla Robertson
Director, Photography:
Owen Donovan
Editorial Company:
Cut + Run
Senior Editor:
Steve Gandolfi
Sam Jones
Julian Tranquille
Editor Assistant:
Laura Dunn
Editor Assistant:
Sean Fazende
Executive Producer:
Carr Schilling
Senior Producer:
Amburr Farls
Managing Director:
Michelle Eskin
Integrated Editorial Company:
m ss ng p eces
Adam Besheer
Motion Graphics:
Tal Baltuch
Lead Online/Visual Effects/Transfer:
The Mill
Executive Producer:
Jo Arghiris
Dan Roberts
Production Coordinator:
David Lawrence
Visual Effects Supervisor:
Andres Eguiguren
2D Lead Artist:
Chris Knight
3D Lead Artist:
David Hempstead
2D Artist:
Chris Knight
2D Artist:
Tim Davies
2D Artist:
Ben Smith
2D Artist:
Daniel Lang
2D Artist:
Robert Murdock
3D Artist:
David Hempstead
Motion Graphics:
Chris Burkhalter
Adam Scott
Greg Reese
Additional Visual Effects:
Cut + Run
Creative Director:
David Parker
Flame Assistant:
Jorge Tanaka
Senior Producer:
Liz Lydecker
Recording Studio:
Eleven Sound
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
Suzanne Hollingshead
Original Music:
David Bowie "Heroes"
Track Sourced by:
Soundtree Music
Produced, Arranged and Sound Design:
Luis Almau
Produced, Arranged and Sound Design:
Peter Raeburn
Storr Redman
Track Negotiated In Part by:
Chop Shop Music Supervision
Interactive Video Technology:

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