Peugeot Recreates the Moment Novak Djokovic Discovered Tennis

Ad Will Run During the French Open

By Alexandra Jardine. Published on May 23, 2016

Editor's Pick

As the French Open tennis tournament begins, Peugeot has released a cute new ad featuring Novak Djokovic which harks back to the star player's childhood and imagines how his passion for tennis got started.

In the film, by BETC Paris, a little boy is playing the violin -- very badly -- in a music group, resulting in pained expressions on the face of his teacher. Outside, some other kids are having a tennis lesson. But when a tennis ball bounces in through the window, pure instinct takes over.

It's soon revealed that the boy is a young Djokovic, who's later seen driving his Peugeot (and the Grand Slam champion is proud enough of the ad that he released it on his own Facebook page). The film was directed by Romain Levy of Standard, and will run throughout the French Open on TV in France.

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May 23, 2016
BETC Paris
Guillaume Couzy
Stéphane Levi
Nathalie Le Maitre
Agency Management:
Henri Tripard
Agency Management:
Julien Grimaldi
Agency Management:
Thomas Boutte
Agency Management:
Marina Sokolowsky
Creative Director:
Rémi Babinet
Creative Director:
Vincent Behaeghel
Vincent Behaeghel
Patrice Dumas
TV Producer:
Thibault Blacque-Belair
Production Company:
Standard Films
Sound Production:
Capitaine Plouf
Romain Levy

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