P&G: Retro Tide, Downy, Bounce

P&G goes retro

Published on May 17, 2011

Editor's Pick

After years of soap companies trying to get away from stereotypical detergent marketing, Procter & Gamble is taking a trip down memory lane.

Limited editions of retro-packaged Tide, Bounce and Downy are available at Target this month. The vintage packaging recalls Tide's early print advertising, with mention of 'washday' and old-fashioned housewives in dresses and heels. P&G is aiming to show that while technology may have changed, Tide is still the trusted brand for getting families' clothes clean.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


May 17, 2011

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.