Busy Moms' Kinetic Energy Powers a Maternity Ward in Campaign From Philips

Campaign by Wunderman Used the Stored Power in a Maternity Hospital

By Alexandra Jardine. Published on Oct 20, 2017

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Argentina's Mother Day took place this month, on October 15, and to mark it, Philips came up with a way to pay tribute to the bounless energy of moms.

Agency Wunderman came up with a system of generating kinetic energy from real-life moms with busy schedules--the idea being that that there's no one more energetic than a mother. The moms wore specially designed shoes with a device on the insoles that collected the power and sent it to batteries. Eventually, the stored energy was used to power a neonatal unit at Sarda maternity hospital in Buenos Aires on Mother's Day.

Wunderman worked with production company Pantera & Co and director Axel Byrfors on the project.

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Oct 20, 2017
Wunderman Buenos Aires
Chief Creative Officer:
Patán Tarazaga
Chief Creative Officer:
Dany Minaker
Creative Director:
Pablo Maldonado
Creative Director:
Ezequiel Orlandi
Pablo Maldonado
Gastón Durán
Art Director:
Ezequiel Orlandi
Art Director:
Matías Paglieri
Head of Innovation:
Vasco Gorosterrazu
Head of Technology:
Francisco Facal
Web Developer:
Pablo Mendoza
Web Developer:
Javier Correa
3D Designer:
Pablo Aranguren
Production Manager:
Laura Martínez
Group Account Director:
Mercedes Cores
Account Supervisor:
María José Cruces
Account Executive:
Mariana Lares
Head of PR:
Daniela Tucci
Production Company:
Pantera & Co
Axel Byrfors
Executive Producer:
Manuel Aguer
Malena Kremenchuzky
Post Production:
Barraca Post
Color Correction:
Alejandro Armaleo
Manuel Salomón
Sound Mix:
G Factory
Salmón Osado

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