DDB London and Tribal DDB have teamed with RSA on the follow up to Philips' Grand Prix-winning Carousel touting the Cinema 21:9 TV.
This time, Philips and DDB have commissioned a series of films from RSA directors. The agency asked directors to submit a treatment around a theme and picked their five favorites from 45 treatments submitted.
The five resulting films will be launched at www.philips.com/cinema on April 8 and the site will employ the Philips "Ambiplayer" which is intended to approximate the effect of Philips' Ambilight TV technology. A Facebook component features director interviews, behind-the-scenes clips, and other elements.