Creativity

Knights trade blows--and fashion recommendations--in PS4 spot

A trio of spots from BBH NY and Anonymous Content zoom in on the details

By I-Hsien Sherwood. Published on Sep 04, 2018

Editor's Pick

Even in the heat of battle, it's the little things that count.

Two armored knights are locked in a pitched swordfight, but one can't help but comment on the exquisite details in his opponent's cuirass. Turns out there's a talented blacksmith in a nearby town (in the square, not on the corner). But after a well-placed strike near the edge of a cliff, the battle and the conversation both end abruptly.

The banter comes courtesy of the PS4 Pro, which offers hi-definition 4K gaming. The spot is the first in the "Missed Details" campaign for PlayStation from BBH New York, directed by Tim Godsall of Anonymous Content.

In October, a second spot featuring a distracted vampire will air, followed by a third spot starring a squad of soldiers who can't take their eyes off their commanding officer.

Previous BBH work for PlayStation has focused on the acoustic and escapist benefits of gaming, and the agency has created epic short films for specific games like "Star Wars Battlefront II."

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Credits

Date
Aug 31, 2018
Client:
PlayStation
Senior Vice President, Global Marketing:
Eric Lempel
Vice President, Marketing:
Mary Yee
Director Brand Marketing:
Eric Lachter
Brand Manager:
Cody Morales
Chief Creative Officer:
Gerard Caputo
Executive Creative Director:
Jonathan Mackler
Creative Director:
Scott Cooney
Creative Director:
Diego Fonseca
Designer:
Lili Bravi
Head of Production:
Ed Zazzera
Content Producer:
Corinne Porter
Director of Business Affairs:
Librado Sanchez
Head of Account Management:
Brett Edgar
Group Account Director:
Kendra Schaaf
Account Manager:
Johnny Skwirut
Assistant Account Manager:
Alex Zadeii
Project Manager:
Cameron Wells
Head of Strategy:
Kendra Salvatore
Strategist:
Dylan Fauss
Production Company:
Anonymous Content
Director:
Tim Godsall
Managing Director:
Eric Stern
Executive Producer:
SueEllen Clair
Head of Production:
Kerry Haynie
NY Sales:
Paul Muniz
NY Sales:
Stacy Gillman
Line Production Company:
OPC
Edit:
MackCut
Editor:
Gavin Cutler
Assistant Editor:
Brendan Hogan
Assistant Editor:
Pamela Petruski
Executive Editorial Producer:
Gina Pagano
VFX & Finishing:
The Mill
Executive Producer:
Eliana Carranza Pitcher
Line Producer:
Bugs Russell
Line Producer:
Michael Brown
Shoot Supervisor:
Eliana Carranza Pitcher
Shoot Supervisor:
Kristine Nordella
Creative Director:
Nathan Kane
Creative Director:
Corey Brown
2D Lead Artist:
Corey Brown
Color:
Company 3
Senior Colorist:
Tim Masick
Producer:
Kevin Breheny
Music & Sound Design:
Q Department
Record & Mix:
Sound Lounge
Slaughterhouse Studio Production Manager:
Meg Volk
Slaughterhouse Editor:
Jim Schwartz
Slaughterhouse Post Producer:
Maggie Miller

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