Powerade: The Dance

Celebrating the underdog.

Published on Mar 02, 2012

Editor's Pick

W+K Portland debut a new campaign and tagline for "Powerade," celebrating the underdog team as it triumphs over the favorites. Anthemic and rousing, the brand is using the campaign to leverage its position as the official sports drink of the NCAA. It's also a subtle nod to the brand's own position as the underdog in the sports-drink category. Read more about the spot on

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Mar 02, 2012
Wieden & Kennedy Portland

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