Puma: Lift Website

Published on Apr 16, 2009

Editor's Pick

After a 3D modelled animation of molten blobs coalescing into the Puma Lift ultralight shoe, users can weigh the shoe on a fulcrum against everyday objects on either the girl or boy's person, like a wristwatch, a flute, sushi and even a strip of condoms (They're in the girl's purse). For more on how Firstborn created the site, visit Behind the Work.

Firstborn Executive Director Dan LaCivita will be speaking June 3rd at CaT: Creativity and Technology; get your tickets now.

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Apr 16, 2009
Droga5 New York
David Droga
Executive Creative Director:
Duncan Marshall
Creative Director:
Scott Witt
Art Director:
Kenny Kim
Art Director:
Brennan Boblett
Kevin Brady
Agency Producer:
David Ross
Agency Producer:
Thomas Beug
Juan Delcan, Nola Pictures
Creative Director:
Joon Park
Art Director:
Hannah Lee
Flash Developer:
Jens Fischer
Executive Director:
Dan LaCivita
Senior Producer:
Melissa Jarosz
3D Modeling:
Andrew Jerez
Sound Design:
Nylon Studios

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