Animals Speak Louder Than Words in These Copy-Light Purina Ads

First Work From The Martin Agency Doesn't Need to Say Much

By Ann-Christine Diaz. Published on Apr 22, 2016

Editor's Pick

Purina's new campaign, its first from The Martin Agency, doesn't need to say much to make the point that when an animal's doing well on the inside, it shows on the outside. A spot and simple print ads depict gorgeous farm animals -- a horse, a chicken and a cow, whose coats and feathers look museum-worthy pristeen. Each critter is sandwiched between a pair of quotes, making the point that "animals speak louder than words," the campaign's tagline.

The ads was shot by Austin-based Randal Ford, known for his expert animal portraiture.

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Apr 22, 2016
The Martin Agency
Randal Ford

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