Purina encourages owners to reconnect with their horses in this tearjerker about a girl and her Clydesdale

Film by the Martin Agency promotes petfood brand's 'Find your old friend' website

By Alexandra Jardine. Published on Jun 01, 2018

Editor's Pick

Purina is launching Find Your Old Friend, a website where it aims to reconnect horse owners and the animals from their past, with an emotive online film about a girl growing up with her Clydesdale.

"April & Dixie," created by the Martin Agency, shows the girl's relationship with her horse from babyhood to adulthood. April grows up an only child on an idyllic-looking farm, loyally carrying a bucket of carrots to "Dixie" every day and spending hours in the field with her horse, even as a teenager. However, inevitably she grows up, meets a man and eventually moves away, leaving Dixie alone in her field seemingly ignored by the rest of the family, her metal bucket pathetically lying crushed by the roadside. Eventually, though, there's a happy ending as the two are reunited.

It's a right old tearjerker, with the expressively wide-eyed horse tugging at the heartstrings; as countless Budweiser ads have shown, Clydesdales are a winner when it comes to advertising. Terry Rayment of Eskimo is the director pressing your emotional buttons.

The Find Your Old Friend service will be promoted via Purina's social channels and regional Facebook ads; the brand hopes to bring horses and their previous owners back together to tell true stories of their reunions.

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Jun 01, 2018
The Martin Agency
Chief Marketing Officer:
Tim Scott
Vice President, Marketing:
Pete Theisen
Integrated Marketing Communications Director:
Kris Burns
PhD Equine Nutritionist:
Katie Young
Equine Nutritionist:
Mike Jerina
Chief Creative Officer:
Karen Costello
Executive Vice President, Executive Creative Director:
Jerry Hoak
Vice President/Creative Director:
Steve Sage
Senior Art Director:
Alex Herwig
Senior Copywriter:
Brandon Willingham
Vice President, Executive Producer:
Pamela Mahan
Content Producer:
Coleman Sweeney
Senior Vice President, Group Account Director:
Walker Teele
Account Supervisor:
Katie White
Project Manager:
Stephanie Ashworth
Senior Business Affairs Manager:
Alice Isner
Financial Affairs Manager:
Elizabeth Moore
Production Company:
Terry Rayment
Director, Photography:
Rina Yang
Jeff Tannebring
Executive Producer:
Kristofer Barton
Executive Producer:
Gianfilippo Pedrotti
Scott Hanson
Finishing/Visual Effects:
The Mill
Executive Producer:
Chris Kiser
Zach Fortin
Nicholas Metcalf
2D Lead:
Anne Trotman
Dhruv Shankar
Burtis Scott
"Rest Get Here"
Sharon Irving
Tracy Stingley
Audio Post Company:
Bob Arno

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