A Model Goes Delightfully Nuts on the Runway in This Unilever Spot

Nick Ball and Droga5 Bring Some Humor to Haute Couture for Radox Body Wash

By Alexandra Jardine. Published on Aug 15, 2017

Editor's Pick

Runway models are famously humorless and serious, but one woman on the catwalk gets unusually animated -- to the point of mania -- in a new spot for Unilever shower gel brand Radox.

Created by Droga5 London, the new ad is part of an ongoing campaign that depicts how showering with Radox dramatically alters your mood (one spot last year featured a transformed goth teenager). Nick Ball of Blink directed the spot, which shows a model strutting in an uber-cool show. But instead of keeping the expected composure, she grins freakishly, throws herself around, makes faces, licks other model's cheeks, writhes on the floor and shrieks, to the amazed horror of the fashionista audience. Finally, we cut to her listlessly taking a shower, until she's perked up by Radox's "Feel Lively" fragrance.

It's a fun spot, somewhat reminiscent of Kenzo's Spike Jonze-directed fragrance spot from last year in which Margaret Qualley is a woman possessed by the urge to dance (in a totally bizarre way).

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Aug 15, 2017
Droga5 London
Production Company:
Blink Productions
Nick Ball
Patrick Craig
Executive Producer:
Ben Sharpe
Director, Photography:
Andrew Chemetoff
Production Designer:
James Hatt
Executive Creative Director:
Rick Dodds
Chief Creative Officer:
David Kolbusz
Dan Morris
Charlene Chandrasekaran
Agency Producer:
Bebe Kiffin
Leo King
Leo King
Edit Company:
Post Producer:
The Mill

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.