Elizabeth Banks Brings Her Verging-on-Crazy Charm to Spots for

Fred Savage Directs Actress in Campaign Through Pereira & O'Dell

Published on May 02, 2015

Editor's Pick

Elizabeth Banks brings her brand of perky, verging-on-crazy charm to a new campaign for, created by Pereira & O'Dell New York. The spots, which introduce a new tagline, "Real Estate in Real Time," were produced by Uber Content and directed by former "Wonder Years" actor Fred Savage (who's building up quite a directorial portfolio, with episodes of "Modern Family" and other shows to his name as well as commercials for the likes of Honda).

In this spot, Banks obsesses over features of the site to the point where she wants to move in with the guy who's browsing it, while a second spot sees her singing the praises of the app. A series of web videos, also featuring Ms. Banks, will break later. In a statement, the actress said: "I'm a little house-obsessed and looking for a new home right now, which made the opportunity to work with a great fit."

The campaign also introduces a new graphic identity for the brand, which sees the "real" in in bright red letters with rest of the name in black.

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May 29, 2015
Pereira & O'Dell New York
Editing Company:
Arcade Edit
Executive Producer:
Preston Lee
Executive Creative Director:
Dave Arnold
Associate Creative Director:
Jake Dubs
Associate Creative Director:
Alexei Beltrone
Michelle Lamont
Production Company:
Uber Content
Executive Producer:
Sila Soyer
Jeff Ferruzzo
Dave Anderson
Video Director:
Fred Savage
Audio Company:
Heard City

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