Red Stripe's Ambassador: Lennox Lewis vs. The Ambassador

In the latest twist in BBDO/New York's longrunning

Published on Jul 02, 2004

Editor's Pick

In the latest twist in BBDO/New York's longrunning online campaign for Red Stripe, boxer Lennox Lewis makes a guest appearance for what starts out as a scheduled bout with the beer's affable Ambassador.

However, in two online films directed by Hungry Man's Bennett Miller, the Ambassador realizes boxing is dangerous, so he and Lewis cook up some plantains instead. Hooray plantains! The site -- created by Atmosphere BBDO -- includes other whimsical stuff as well, like e-cards from Lennox Lewis proclaiming that "Violence is never the answer."

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Jul 02, 2004
BBDO Atlanta
Interactive Agency:
Atmosphere BBDO New York
Production Company:
Hungry Man
Editorial Company:
Bennett Miller
Jun Diaz
Executive Creative Director:
Eric Silver
Creative Director:
Dan Kelleher
Copywriter/Art Director:
Dan Kelleher
Executive Agency Producer:
Elise Greiche
Senior Creative Director:
Patrick Clarke
Art Director:
Ron Lent
Chris Stevenson

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