Just Why Is This Guy 'Barry Ogden' a Celebrity in His Hometown?

Perhaps His Initials Are a Clue in Rexona's Latest Ads

By Alexandra Jardine. Published on Jul 19, 2016

Editor's Pick

In this Australian campaign by deodorant brand Rexona, an ordinary guy called Barry Ogden is really proud of the fact that he's something of a celebrity in his hometown -- but blissfully ignorant as to why. He gets special seats at restaurant, his own office at work, and people pointing at him on the bus. Perhaps his initials, B.O., are a clue: the campaign advocates that you don't become famous for it.

The online campaign is by JWT Sydney and directed by Dave Wood at Plaza. It's the first creative work for Rexona from the agency. Simon Langley, the executive dreative director, said in a statement: "Sometimes you can be famous for all the wrong reasons. We wanted to use humour to highlight the fact that some people are completely unaware that they have bad body odour, and challenge them to consider whether they are using the most effective products."

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Jul 19, 2016
J. Walter Thompson
Client Marketing Director:
Jon McCarthy
Marketing Manager:
John McKeon
Senior Assistant Brand Manager:
Estefania Rubinat
Assistant Brand Manager:
Morgan McBain
Executive Creative Director:
Simon Langley
Giles Clayton
Art Director:
Simon Hayes
Creative Planner:
Carly Yanco
Milly Hall
Ana Lynch
Dave Wood
Production Company:
Plaza Films
Amanda Slatyer
Lee Thomson
Plaza Films
Gaby Muri
Post Production:
Audio Post Production:
Sound Reservoir
PR Agency:
Liquid Ideas

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