Real Piggies Star in Rovio's Cinematic Trailer for Angry Birds 2

W&K Campaign Also Includes 'Smug Pigs of Instagram' Account

By Alexandra Jardine. Published on Jul 30, 2015

Editor's Pick

To promote the launch of Angry Birds 2, Rovio has released a cinematic trailer featuring real-life versions of the birds' enemies: the piggies.

In contrast to Rovio's usual animated trailers for the game, this one mingles live action and VFX. Created by Wieden & Kennedy London, it features the pigs sunning themselves and swimming in aquamarine waters on "Piggy Island" -- as the birds prepare to attack. We don't see the birds themselves -- only a bird's eye view from the infamous slingshot.

Directed by François Rousselet through Riff Raff, the film was actually shot on "Pig Island," or Big Major Cay, in the Bahamas, which is known for its unique group of swimming wild pigs. (The swimming pigs are the ones featured in the film, and Creativity hears that a creative at W&K even got to swim with them).

To accompany the film, people can follow a "Smug pigs of Instagram" account (a play on "Rich Kids of Instagram") to see pictures of the pigs living the good life on Piggy Island. Fans of the game will love it.

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Jul 30, 2015
Wieden & Kennedy London
Creative Director:
Tony Davidson / Iain Tait
Paddy Treacy
Philippa Beaumont
Art Director:
Mark Shanley
Art Director:
Artur Faria
Art Director:
David Goss
Executive Creative Directors:
Tony Davidson / Iain Tait
Executive Agency Producer:
Dannie Stewart
Group Account Director:
David Mannall
Account Director:
Laura McGuaran
Account Manager:
Katie Savelli
Head of Planning:
Beth Bentley
Creative Planner:
Rob Meldrum
TV Producer:
Lou Hake
Creative Producer:
Michael Winek
Production Company:
Riff Raff
Francois Rousselet
Executive Producer:
Mathew Fone
Jane Tredget
Director, Photography:
Martin Ruhe
Production Designer:
Ana Huber
Editorial Company:
Visual Effects:
The Mill

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