Royal New Zealand Air Force: Step Up

Test drive your Air Force skills on YouTube.

Published on Oct 14, 2011

Editor's Pick

Saatchi New Zealand brings the the Air Force to your computer with a YouTube game that lets you control a helicopter remotely. Commissioned by the recruiting arm of the Royal New Zealand Air Force, the interactive game allows users to queue up for a spot in the game via YouTube. Once you get your turn, you can pick a mission and then "fly" your helicopter through dangerous terrain to complete it. Via YouTube, you remotely control a webcam that is actually flying through small, 3D models of the New Zealand terrain, which are housed in an Air Force base in New Zealand.

You can pilot a helicopter in the mountains, fly a plane or drive a forklift in the airplane hanger. There are also TV spots and online promotions supporting the campaign. Once you manage to complete your mission, you get a video of your accomplishments that you can share over social networks. Open to those with an internet connection, no matter where in the world you are.

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Oct 14, 2011
Saatchi & Saatchi New Zealand
Royal New Zealand Air Force
Creative Director:
Scott Huebscher
Elaine Bickell
Executive Digital Producer:
Kevin Sherman
Digital Producer:
Linda Krug
Anna Kennedy
Front-end development and design:
Paragon Electronic Design
Kennedy Modelmaking

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