Snowflakes meet bubbles in this year's projection mapping spectacular for Saks' Fifth Avenue flagship store, created by Iris. The light show launched November 21 with a performance by the American Ballet Theater and will run till January 6. It includes opening and closing windows, pipes that come out of the windows and a giant clock which acts as a permanent feature counting down the time until the next projection.
Shoppers can also scan QR codes on the windows of Saks which see them redirected to a mobile site where they can watch the projection and find out about Saks. Saks' holiday windows are sponsored by FIAT and MasterCard Worldwide.