Creativity

Samsung's lunar experience lets you walk on the moon in virtual reality

Framestore and Iris worked on project, now open to public in New York

By Alexandra Jardine. Published on Jul 20, 2018

Editor's Pick

Samsung has developed a virtual reality experience that lets you walk on the moon in a spacesuit--and you can try it out in New York.

"A Moon For All Mankind' was created in collaboration with NASA Johnson Space Center using the Samsung Gear VR and a custom-built rig. Framestore (the production house behind movies such as "Gravity" ) worked on the project along with creative agency Iris.

Having launched earlier this year to select participants at the 2018 Winter Olympics and at Mobile World Congress, this month sees the experience newly open to the public at Samsung 837, in New York City. (You can schedule a visit here.)

A custom-designed simulator rig and "spacesuit" registers the user's weight in real-time, offsetting it with accuracy to emulate the gravity of the Moon's surface. These physical elements work in tandem with content developed by Framestore, viewed on Samsung Gear VR and the Galaxy S9+, to give users the full moon experience. They'll land on the Moon's surface, exit the lander, and plant a flag--with a couple of dramatic surprises along the way.

Framestore's artists drew on NASA data from both Apollo 11's mission and today, as well artistic interpretations of near-future space travel. And it's all optimized for real-time mobile VR.

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Credits

Date
Jul 20, 2018
Client:
Samsung
Agency:
Iris
VR:
Framestore
Engineering:
Mannetron
Audio:
GCVRS

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