Samsung's S4 Flies High With a Fan Club

Sir, Please Return to Your Seat.

Published on Jul 30, 2013

Editor's Pick

In this follow up to the "Boarding" spot, Samsung, 72andSunny and Epoch director Michael Downing team up again to show off the Samsung Galaxy S4's features in another day-in-the-life scenario. Here, our sandy-haired and bearded traveler and fellow commuters are in the air. Curious onlookers continue to enter his personal space, in awe of his phone's large screen and how the videos pause when he looks away. The skeptic in the seat next to him learns about his S4's user-friendly easy mode as well as the smart-switch tech that allowed him to transfer all of his contacts and downloads from his old phone. We're also introduced to another Samsung cool guy, albeit a less patient one, and the oversharer across the aisle. The odd couple is featured more prominently in "Air Gesture Genie," a 15 second companion spot that addresses the S4's touch-free answering feature.

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Jul 30, 2013
Chief Executive Offier/Partner:
John Boiler
Executive Creative Director/Partner:
Jason Norcross
Managing Director:
James Townsend
Creative Director/Writer:
Matt Heath
Creative Director/Designer:
Jason Ambrose
Junior Writer:
Rebecca Ullman
Junior Designer:
Jon Hall
Senior Writer:
JC Abbruzzi
Lead Designer:
Niraj Zaveri
Head of Film Production:
Sam Baerwald
Group Film Production Director:
Nicole Haase
Film Producer:
Esther Perls
Production Company:
Michael Downing
Editorial Company:
Arcade Edit
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Will Hasell
Post Producer:
Gregory Heffron
Flame Artist:
Steven Williams
Executive Producer of Telecine:
LaRue Anderson
Gregory Reese
Audio Mix:
Dave Wagg
Assistant Mixer:
Patrick Navarre
Executive Producer:
Jessica Locke

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