Samsung Launches Galaxy S4 Campaign, Continues to Attack Apple

Michael Downing returns for spots that look a lot like 'The Next Big Thing'

Published on May 06, 2013

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72andSunny goes the tried and tested route for a new campaign to promote the Samsung Galaxy S4. Set at a graduation party, the campaign -- which launched with one of the spots during "Conan" Thursday -- shows various S4 owners showing off the features of the new phone, and doing it in some not-so-subtle ways. Another spot shows how easily the phone allows users to remove annoying photobombers (like Kevin Spacey) from their precious pics.

The campaign takes a similar tactic to the brand's "The Next Big Thing" campaign promoting the S3, and continues to hammer Apple, showing how older, less tech-savvy folks are iPhone owners, while younger, hipper people own Samsung. See more spots on the right.

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May 06, 2013
Chief Executive Offier:
John Boiler
Executive Creative Director/Production:
Jason Norcross
Creative Director/Writer:
Matt Heath
Creative Director/Designer:
Jason Ambrose
Senior Designer:
Allison Hayes
Jason Pollock
Director, Film Production:
Sam Baerwald
Senior Producer:
Angelo Mazzamuto
Film Producer:
Esther Perls
Epoch Films
Michael Downing
Executive Producer:
Melissa Culligan
Executive Producer:
John Duffin
Line Producer:
Francie Miller
Arcade Editorial
Visual Effects:
Chemical Effects
The Mill - LA
South Music
Sound Design:
Barking Owl
Mix House:
Play Studios

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