Samsung: Like My Hip

Agency broadens relationship with electronics marketer

Published on Aug 12, 2013

Editor's Pick

Move over iPhone dissers. Samsung has introduced a new cast of smart-talking characters in a new campaign for its Smart TVs out of 72andSunny. The agency and marketer have expanded their relationship, carrying the tone set in the ads for the brand's smart phones into one family's abode. Like the mobile campaign, the TV spots, directed by Arts & Sciences' Matt Aselton, make use of characters' snarky comments and observations to point out the various, impressive specs on the product. Jaded kids, a fascinated gramps, clueless dad and curious mom all chime in the new episodic campaign. Check out the other spots to the right.

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Aug 12, 2013
Matt Aselton
Executive Creative Director:
Jason Norcross
Group Creative Director:
Gavin Milner
Group Creative Director:
Grant Holland
Creative Director/Writer:
Barton Corley
Production Company:
Arts & Sciences
Creative Director/Designer:
Jamie Reilly

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