Samsung: Project Space Planes

Samsung enters the stratosphere to prove the durability of its SD cards.

Published on Sep 27, 2010

Editor's Pick

Although perhaps not as daring as this, Samsung and The Viral Factory have teamed up on their own outer space stunt to showcase the durability of the brand's SD memory cards. In mid-October, from an undisclosed location in Cambridgeshire, the agency will be attaching 100 of the cards to paper airplanes that will be sent 30,000 meters up into the stratosphere via hot air balloon, before being shot back down to the earth.

Until then, visitors are invited to go to the Project Planes website and upload pictures and video messages to be loaded onto the cards before they make their trip. The planes will also include information for the finders, who will then be able to re-upload the data from the cards back to the site to prove the SD cards endured the trip.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 27, 2010
The Viral Factory
The Viral Factory
The Viral Factory
The Viral Factory

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.