Lionel Messi, and 'Royals' Come Together for New Samsung Spot

Leo Burnett Chicago Launches 'Design Your Life'

Published on Oct 09, 2013

Editor's Pick

Current hot tune, the haunting "Royals" by Kiwi singer-songwriter Lorde, forms the soundtrack for this Samsung Galaxy Note 3 and Galaxy Gear commercial out of Leo Burnett. Directed by Adam Hashemi, the spot is set in a desolate urban landscape, where a mysterious developer appears. As children watch him from the shadows, he uses his Samsung devices to spearhead a secret project. (Also watch out for the name "G. Seese," which appears on the watch's screen -- it's a nod to the former W+K creative Guy Seese, who was also CD on this particular campaign). The kids do a beautiful rendition of "Royals" creating a musical, "Newsies" feel -- with the lyrics matching up quite appropriately with their reality of having "never seen in a diamond in the flesh." At the end, all is revealed. Designer Paco Delgado, who worked on "Les Miserables," created the costumes.

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Oct 09, 2013
Leo Burnett
Chief Creative Officer:
Mark Tutssel
Vice President/Executive Creative Director:
Shannon McGlothin
Senior Vice President, Creative Director:
Brandon Rochon
Senior Vice President, Creative Director:
Adam Kennedy
Creative Director:
Guy Seese
Creative Director:
Brian Murphy
Luis Farfan
Sarah Kraus
Senior Vice President/Executive Producer:
Jennifer Dennis
Vice President, Producer:
Sean Pinney
Vice President, Music Director:
Gabe McDonough
Music Producer:
Chris Clark
Music Supervisor:
George Drakoulias
Keith Jamerson
Production Company:
Adam Hashemi
Rock Paper Scissors
Mikkel E.G. Nielsen
Music Supervision:
George Drakoulias
Sound Design:
Gus Koven
Loren Silber
Music Producer:
Amber Music

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