Sci-Fi Channel: HeroMachine

Admit it: you've fantasized about being a superhero—maybe not recently, but definitely when you were a kid. With the premiere of the Sci Fi Channel's comic book-centric reality series Who Wants to Be a Superhero?, those super-dreams are now one step closer to coming true, as the network has teamed up with Fallon and online entertainment site UGO to create a promotional campaign that lets you finally reveal your spandex-clad alter-ego. Mimicking the mission of the show's contestants, viewers can design their very own superhero from head to toe, using the interactive "HeroMachine" feature at SciFi.com. "The show features contestants that have brought to life certain personality traits within their superhero—and we wanted to allow users to do the same," says Fallon media supervisor Rocky Novak. "This personalization gives them the opportunity to dream about their own superhero, and then bring them to life."