Seamless Gives an Iconic NYC Photograph a Funny, Modern Spin

Spot Depicts How New Yorkers Eat Today

By Ann-Christine Diaz. Published on Sep 12, 2016

Editor's Pick

An iconic New York City image gets a funny, modern spin in a new ad for Seamless, via BBH New York. The spot brings to life "Lunch atop a skyscraper," the black-and-white 1932 photograph shot by Charles C. Ebbets. The construction workers depicted within sit atop a girder, taking in the wonders of the city. "It doesn't get any better than this," says one Irish-accented man munching on a sandwich.

But oh, it does, says another, who welcomes his own lunch, gluten free pad-thai delivered by a biker who arrives via a swinging beam.

"Seamless is the foundation of how people eat in New York City," explained BBH Creative Director Daniel Bonder. "So, we reinterpreted the most iconic New York photo, to show that Seamless has and will always deliver the food that fuels this city's greatest moments."

The ad was directed by Randy Krallman out of Smuggler.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Sep 12, 2016
BBH New York
John Patroulis
Chief Creative Officer:
Ari Weiss
Creative Director:
Dave Brown
Creative Director:
Daniel Bonder
Taylor Marsh
Art Director:
Alexandra Sobiecki
Senior Producer:
Christina Carter
Account Director:
Alex Monger
Global Account Manager:
Enrique Espinetti
Production Company:
Randy Krallman
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Shannon Jones
Line Producer:
Ian Blaine
Director, Photography:
Jeff Kim
Editorial Company:
Cut + Run
Robert Ryang
Assistant Editor:
Beau Dickson
Executive Producer:
Rana Martin
Amy Lazarus
Visual Effects:
Method Studios
Visual Effects:
Company 3
Tom Poole
Flame Artist:
Steve Morris
Visual Effects Supervisor:
Randie Swanberg
Visual Effects Producer:
David Derwin
Audio House:
Heard City
Cory Melious
Sound Design and Music:
Ring The Alarm
Creative Director:
Brent Nichols
Executive Producer:
Daron Hollowell
Jack Catlin

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.