A Shape-Shifting Gunk Monster Chases a Car in This VFX Spectacular for Shell

U.K. Cinema Spot Features Blockbuster-Style VFX by Framestore

Published on Apr 21, 2015

Editor's Pick

Spectacular VFX (by Framestore) make this Shell cinema commercial more than just a run-of-the-mill ad about fuel. In it, a shape-shifting monster, representing "engine gunk and corrosion," pursues a car along a mountain road, like something out of a blockbuster movie. However, it can't catch up, and disintegrates completely once the car pulls in at a Shell service station. Promoting Shell V-Power Nitro+, the spot is by JWT London and was directed by Carl Erik Rinsch of MJZ. It'll be running in U.K. cinemas to coincide with showings of "Avengers II, Age of Ultron."

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Apr 21, 2015
JWT London
Executive Creative Director:
Russell Ramsey
Creative Director:
Jason Berry
TV Producer:
Ben Catford
Creative Agency Planner:
Shekhar Deshpande
Creative Agency Planner:
Ross Nicolson
Global Director in Charge:
Merry Scott-Jones
Project Manager:
Graham Bagwell
Media Planner:
Ritu Lakhanpal
Media Planner:
Jonathon Ebsworth
Media Planner:
Arjen Leemburg
Carl Erik Rinsch
Production Company:
MJZ, London
Ben McCambridge, Cut and Run
Sound Director:
Sam Ashwell @ 750MPH
Post Production:
Alex Fitzgerald
Visual Effects Supervisor:
Russell Dodgson
Visual Effects Supervisor:
Rob Harrington

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