Slo Down Wines: Horticulture

Slo Down Wine founder Exposes His Cheeks and Plays Pony in Online Ads for brand's "Party" Wine

Published on May 17, 2013

Editor's Pick

Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.

The wine's name pays homage to Eddie Murphy's band from "Coming to America." It also provides lots of fodder for the three ads, which all turn on risque themes. In the first, Allen, dressed in a tuxedo jacket and thong and with Sexual Chocolate in hand, steps into a menage-a-trois -- and turns it into a menage-a-quatre. In another execution, he carries his glass into a marijuana-filled room while a third spot finds him in chained up in an S&M den. The point being, that Sexual Chocolate is the perfect partner for all your good times. The spots were created in-house and directed by Baker Smith of Harvest Films.

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May 17, 2013
Slo Down Wines
Vice President, Marketing:
Bo Silliman
Chief Executive Offier:
Brandon Allen
Production Company:
Harvest Films
Baker Smith
Executive Producer:
Bonnie Goldfarb
Head of Production:
Niko Whelan
Leslie Owen
Director, Photography:
Eric Treml
Production Designer:
Jahmin Assa
Art Director:
Shawn Gurczak
Art Director:
Matt Klug
Jim Bosiljevac
Frank Brooks
Paul Martinez
Dean Miyahara
Amburr Farls
Sound Design and Mix:
Critical Mass
Sound Designer/Mixer:
Tobias Enhus
Critical Mass
H. Scott Salinas

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