Creativity

Snickers Designs Ridiculous Products for Your Combined Hunger Symptoms

Campaign for Crisper Now Includes 'Innovations' Sold on eBay

By Alexandra Jardine. Published on Mar 07, 2016

Editor's Pick

Earlier this year, Snickers introduced its Crisper snack with the creative idea of hunger combining your worst qualities to make you act like an idiot -- like making you "dimpatient" or "confoolish." Having invented these new "conditions," it's extended the idea further by creating actual products designed for some new ones.

The new "Hunger Innovations" campaign, by BBDO New York, kicks off online with an infomercial-style film promoting ridiculous products designed for when you're feeling "angreepy" (angry and sleepy) or "sulgar" (sad and vulgar) or like a "sprincess" (spacey and a princess). Consumers can even buy the products -- a punching pillow, an "astro tiara" and a tissue box swear jar -- on eBay.

BBDO also created a couple of Facebook videos called "Hungry Singers" which take advantage of the platform's auto-play feature. They appear to be normal videos with no sound, but then the viewer is invited to tap on them to "hear what hunger sounds like" -- and hears the opposite kind of music to what they would expect.

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Credits

Date
Mar 07, 2016
Agency:
BBDO New York
Brand Director:
Allison Miazga-Bedrick
Client:
Snickers
Senior Brand Manager:
Michael Italia
Associate Brand Manager:
Martin Terwilliger
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director/Production:
Gianfranco Arena
Executive Creative Director/Production:
Peter Kain
Creative Director, Art Director:
Justin Bilicki
Creative Director/ Copywriter:
Matt Herr
Executive Vice President/Director, Integrated Production:
David Rolfe
Senior Vice President/Group Executive Producer:
Amy Wertheimer
Vice President/Executive Music Producer:
Melissa Chester
Business Affairs Manager:
Paul Cisco
Managing Director:
Kirsten Flanik
Executive Vice President, Global Account Director:
Susannah Keller
Senior Vice President, Account Director:
Joshua Steinman
Account Manager:
Tani Corbacho
Account Manager:
Nick Robbins
Account Executive:
Jocelyn Choi
Senior Vice President, Group Planning Director:
Annemarie Norris
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Production Company:
Smith and Jones
Director:
Ulf Johansson
Executive Producer:
Philippa Smith
Line Producer:
Philippa Smith
Director, Photography:
Andrzej Sekula
Product Shoot:
Woodshop
Product Director:
Trevor Shephard
Editorial:
No6
Executive Producer:
Cornia Dennison
Producer:
Malia Rose
Editor:
Jason MacDonald
Editor:
Ryan Bukowski
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Rochelle Brown
Conform/Finishing:
No7
Conform:
Ed Skupeen
Audio Finishing:
Sound Lounge
Engineer:
Tom Jucarone
Sound Designer:
Brian Emerich
Sound Designer:
Bill Chesley

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