Snickers' long-running "You're Not You When You're Hungry" campaign has made a tradition of putting celebrities into incongruous, awkward spots that let them flex their comedic chops. The series began with a rough-and-tumble Betty White and a wonderfully snarky Aretha Franklin, and has included stars like Danny Trejo, Robin Williams and Rowan Atkinson (reprising Mr. Bean).
Now Elton John takes a turn, in all his glam glory. A rap battle, already in progress unfolds at a house party. U.K. rapper Emarr Kuhomano finishes strong, and Monique Lawes introduces the challenger, Boogie, a West Coast rapper signed to Eminem's Shady Records.
Only Boogie's hungry, and in the guise of Sir Elton, he begins belting out "Don't Go Breaking My Heart." A quick assist from Femi Nylander gets him fed and back on his game.
The 60-second spot from AMV BBDO will run on TV in the U.S. beginning next week and will also air in the U.K., Germany and Russia.