Creativity

Elton John is a hungry rapper in Snickers' latest body-switching move

Candy brand adds another celebrity to roster of shape-shifting celebrities

By I-Hsien Sherwood. Published on Aug 30, 2018

Editor's Pick

Snickers' long-running "You're Not You When You're Hungry" campaign has made a tradition of putting celebrities into incongruous, awkward spots that let them flex their comedic chops. The series began with a rough-and-tumble Betty White and a wonderfully snarky Aretha Franklin, and has included stars like Danny Trejo, Robin Williams and Rowan Atkinson (reprising Mr. Bean).

Now Elton John takes a turn, in all his glam glory. A rap battle, already in progress unfolds at a house party. U.K. rapper Emarr Kuhomano finishes strong, and Monique Lawes introduces the challenger, Boogie, a West Coast rapper signed to Eminem's Shady Records.

Only Boogie's hungry, and in the guise of Sir Elton, he begins belting out "Don't Go Breaking My Heart." A quick assist from Femi Nylander gets him fed and back on his game.

The 60-second spot from AMV BBDO will run on TV in the U.S. beginning next week and will also air in the U.K., Germany and Russia.

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Credits

Date
Aug 30, 2018
Client:
Snickers
Agency:
AMV BBDO London
Production Company:
Biscuit
Director:
Andreas Nilsson
Director of Photography:
Lasse Frank
Executive Producer:
Rupert Reynolds-MacLean
Producer:
Kwok Yau

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