Creativity

Find Out Who's Playing Marilyn in the Snickers Super Bowl Ad

Spot Re-Enacts "The Seven Year Itch"

By E.J. Schultz. Published on Feb 03, 2016

Editor's Pick

For last year's Super Bowl, Snickers channeled the 1970s, portraying a hungry Marcia Brady as masculine actor Danny Trejo. This year, the brand went further back, all the way to the classic 1955 flick "The Seven Year Itch."

The ad, by BBDO, New York, reenacts the classic scene in which Marilyn Monroe steps over a breezy subway grate, and well, you know the rest. Except in the ad, "Marilyn" is played by actor Willem Dafoe, who is more than a little cranky -- in fact, he's downright scary.

(As a side note, Creativity correctly predicted Mr. Dafoe as a candidate earlier this week, after Snickers released a teaser).

When he is fed a Snickers, things go back to normal, and the real Marilyn appears. Eugene Levy plays a wisecracking film crew member who says, "this scene will never make the cut."

The ad continues the brand's "You're Not You When You're Hungry" campaign, which broke during the 2010 Super Bowl with a spot starring Betty White.

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Credits

Date
Feb 03, 2016
Agency:
BBDO New York
Client:
Snickers
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Creative Director:
Scott Mahoney
Creative Director:
Dan Oliva
Director, Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Alex Gianni
Executive Music Producer:
Melissa Chester
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Joshua Steinman
Account Manager:
Tani Corbacho
Account Executive:
Jocelyn Choi
Group Planning Director:
Annemarie Norris
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Celebrity Talent and IP Rights Acquisition:
Brad Sheehan @ The Marketing Arm
Production Company:
O Positive
Director:
Jim Jenkins
Editorial:
MackCut
Editor:
Ian Mackenzie
Post Effects:
The Mill
Mix:
Heard City
Music House:
Storefront Music
Composer:
Darien Scott Shulman
Composer:
Doug Katsaros
Arranger:
Adam Elk
Arranger:
John "Scrapper" Sneider
Producer:
Alex Fulton

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