Creativity

Adam Driver Ruins Snickers' Live Super Bowl Ad (But That's the Point)

A Western Shoot-Out Goes Horribly Wrong

By Alexandra Jardine. Published on Feb 06, 2017

Editor's Pick

Adam "Kylo Ren" Driver ruins an entire Wild West set in Snickers' live Super Bowl commercial -- but that's absolutely the point.

Driver wanders onto a Western movie shoot not realising it's started, trying to discuss the Big Game score with his fellow actors. He misses his cue to shoot them and then stumbles into the scenery, resulting in a domino effect on the whole set. The tagline: "You ruin live Super Bowl commercials when you're hungry."

The spot, by BBDO New York, was directed by O Positive's Jim Jenkins.

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About

Credits

Date
Feb 06, 2017
Agency:
BBDO New York
Client:
Snickers
Director:
Jim Jenkins
Production Company:
O Positive
Editorial Company:
Arcade
Editor:
Geoff Hounsell
Managing Partner:
Damian Stevens
Executive Producer:
Crissy de Simone
Head of Production:
Kristen Thon-Webb
Senior Producer:
Adam Becht
Assistant Editor:
Laura Sanford
Assistant Editor:
Tessa Malsam

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