Watch Marcia Brady Transform Into Danny Trejo on a Billboard

Snickers' Super Bowl Ad Gets the Outdoor Treatment

Published on Feb 25, 2015

Editor's Pick

Snickers' Super Bowl spot saw action movie actor Danny Trejo play the hungry version of the Brady Bunch's all-American girl Marcia, all in aid of the brand's "You're Not You When You're Hungry" theme.

Snickers and agency BBDO also managed to transform Marcia into Trejo on a New York City billboard, as seen here in a time-lapse video. The Marcia billboard went up in January, and over the course of several weeks became the craggy, mustachioed action star. The video also cuts in intrigued pedestrians capturing the billboard painters on their smartphones.

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Feb 25, 2015
BBDO New York

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