A Tax Day Injustice, Brought to You by Snickers

You're Not You When You're Hungry and You're Doing Your Taxes

Published on Apr 13, 2015

Editor's Pick

Tax Day is upon us. Deductions are now in the hands of a greater power, and everything--from paperclips to electronics--are under the scrutiny of the IRS. So Snickers wants you to make sure you're not doing your taxes on an empty stomach.

In the latest from the "You're Not You When You're Hungry Campaign," BBDO New York presents a faux documentary about an Arizona woman who expanded the scope of typical business deductions. Eating a Snickers bar helped the woman continue to work in the evening, so she recorded the purchase on her taxes.

The deduction was promptly rejected by the IRS, but she found justice eventually. Snickers came to her door with a check for the full amount of the candy bar: $.89.

The film was directed by Evan Bernard.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 13, 2015
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Creative Director:
Peter Alsante
Associate Creative Director:
Matthew Zaifert
Managing Director:
Kirsten Flanik
Director, Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Mona Lisa Farrokhnia
Music Producer:
Julia Millison
Group Planning Director:
Crystal Rix
Senior Planner:
Alaina Crystal
Evan Bernard
Director, Photography:
Joseph DeSalvo
Line Producer:
Koji Yahagi
Production Supervisor:
Renee Haar
Project Lead:
Michael Gentile
Audio Engineer:
Corey Bauman
Kieran Bergin
Ryan Bukowski
Executive Producer:
Corina Dennison
Malia Rose
Stephen Picano

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.