Creativity

Snickers: You're Not You When You're Hungry-Election Edition

Don't vote hungry

Published on Nov 05, 2012

Editor's Pick

Snickers and BBDO New York launch an election-themed tactical campaign that plays on the company's "You're Not You When You're Hungry" tagline, so cleverly shown just last week with the "Horseless Headsman" spot about the confused, starving ghoul who just needs a Snickers to feel like himself again.

The idea is based on "Don't Vote Hungry," in case you vote wrong, and ads appear in print, OOH, on social media and bumper stickers. Chocolate bars will also be distributed in swing state Iowa.

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Credits

Date
Nov 05, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Snickers
Senior Creative Director:
Gianfranco Arena
Senior Creative Director:
Peter Kain
Associate Creative Director:
Jon Kubik
Associate Creative Director, Art Director:
Rich Perusi
Associate Creative Director, Copywriter:
Adam Noel
Associate Creative Director, Copywriter:
Jaime Schwarz
Retoucher:
Steve Lakeman
Retoucher:
Dennis Novak
Print Producer:
Rick Jones
Print Producer:
Tony Russo

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