Creativity

Sony: Mind of a Child

Imagination, translated.

Published on Mar 19, 2012

Editor's Pick

McCann Worldgroup and Sony Xperia kick off a huge global campaign with commercials directed by Wes Anderson. The campaign, "Made of Imagination," is in its first phase, with more TV, print, digital, OOH and retail deployments waiting in the wings. The spots, which are for a new line of Xperia smartphones, will bring kids' imaginations to life, with the aid of Anderson and a team of creatives, puppeteers and animators. Using his trademark stop animation technique, Anderson translated a child's often crazy, fantastic ramblings into film.

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Credits

Date
Mar 19, 2012
Agency:
McCann Worldgroup
Chairman/Chief Creative Offier:
Linus Karlsson
Client:
Sony
Vice Chairman/Executive Creative Director:
Andreas Dahlqvist
Executive Vice President, Executive Creative Director:
Tom Murphy
Executive Vice President, Executive Creative Director:
Sean Bryan
Senior Vice President/Executive Producer:
Greg Lotus
Vice President/Creative Director:
Jason Schmall
Vice President/Creative Director:
Mat Bisher
Copywriter:
Ryan Montanti
Art Director:
Richard Kluver
Production:
Moxie Pictures
Director:
Wes Anderson
Executive Producer:
Dan Levinson
Producer:
Jeremy Dawson
Producer:
Molly Cooper
Production:
LAIKA/house
President/Executive Producer:
Lourri Hammack
Animation Director:
Mark Gustafson
Producer:
Rebecca Bowen
Design/Art Direction:
Nelson Lowry
Associate Art Director:
Julian Laverdiere
Editor:
Andy Weisblum
Music Supervisor:
Randall Poster
Sound Design:
Craig Henighan

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