It's a Beautiful Summer Day But Nobody's Outside in This PlayStation Ad
Spot Set to 'Brady Bunch' Tune 'Sunshine Day' Promotes Sony's Days of Play Promotion
By Alexandra Jardine. Published on Jun 06, 2017
Editor's Pick
Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools. But wait...there's something wrong. The pool is empty except for a solitary floating lilo, the ice creams are crawling with wasps, the tennis court is full of unplayed balls and the streets are silent. Has there been a zombie apocalypse, you might wonder? Happily (or, you might say, depressingly) no -- everyone's inside playing PlayStation.
The spot, by BBH New York, is part of a global initiative to celebrate gaming and promote the brand's Days of Play initiative being held in several markets. It runs from June 9-17.
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Credits
- Date
- Jun 06, 2017
- Agency:
- BBH New York
- Chairperson:
- John Patroulis
- Client:
- Sony Playstation
- Executive Creative Director:
- Gerard Caputo
- Creative Director:
- Dave Brown
- Creative Director:
- Daniel Bonder
- Art Director:
- Alex Thompson
- Copywriter:
- Alanna Watson
- Head of Design:
- Bruno Borges
- Business Affairs Director:
- Breck Henson
- Business Director:
- Finnian O'Neill
- Account Director:
- Kendra Schaaf
- Account Manager:
- Enrique Espinetti
- Account Executive:
- Brian Groff
- Head of Production:
- Kate Morrison
- Executive Producer:
- Adam Perloff
- Director, Strategy:
- Kendra Salvatore
- Strategist:
- Dylan Fauss
- Communications Planner:
- Zack Green
- UX Director:
- Kelly Bignell-Asedo
- Production Company:
- Furlined
- Director:
- Speck and Gordon
- Director, Photography:
- Jeff Cutter
- Line Producer:
- Greg Schultz
- Editor:
- Andy McGraw
- Edit Company:
- CARTEL
- Visual Effects:
- Blacksmith
- Sound Design:
- Q Department
- Mix:
- Sound Lounge
- Mixer:
- Tom Jucarone
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