Sony Playstation's global pre-holiday push for its PS4 starts out as a mini epic, set in a village being sacked and pillaged by Vikings. Then, it injects some humor.
Shot in Lithuania with a cast of 200 extras and helmed by Ruben Fleischer (director of Hollywood features like "Gangster Squad" and "Zombieland"), the film centers on two gamers who are trying to survive the Viking attack. The spot shows all the ways PS4 players can get help -- for example, checking YouTube, calling on other members of the gaming community via social channels, or asking friends to join in even if they don't own the game.
The ad, by 180 Amsterdam, launches simultaneously in Europe, Australia, New Zealand, India, South Africa and the Middle East. Al Moseley, president and chief creative officer at 180, told Creativity: "Console gaming is changing very rapidly and to convey all of that we neeed a powerful narrative. We had to show how someone could be in a life or death situation in a game. But a life or death situation done with humor can work better than without."