Creativity

Sound Advice Project: Bracelet

Parents can record a short message to their child on the teen anti-drug non-profit's site. The sound file is then visualized as

Published on Mar 12, 2009

Editor's Pick

Parents can record a short message to their child on the teen anti-drug non-profit's site. The sound file is then visualized as a sound wave, which is then translated into a 3D bracelet for the child. The agency drew from research that found kids whose parents talk to them about drugs are
up to 50% less likely to use. Do you think the effort will work with teens? Share your thoughts on Rate the Ad.

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Credits

Date
Mar 12, 2009
Agency:
Ground Zero Los Angeles
Executive Creative Director:
Curt Detweiler
Copywriter/Art Director:
Mike Bokman
Client:
Sound Advice Project
Copywriter/Art Director:
Dan McCormack
Copywriter/Art Director:
Emily McDowell
Copywriter/Art Director:
Shannon Tham
Copywriter/Art Director:
Jason Rappaport
Producer:
Marni Kinrys
Site Programmer:
Sean Omlor
Flash Animator:
Jonathan Deiss

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