On the heels of the,Shark Week-themed spot it launched yesterday, Southern Comfort brings its geo-tagged Sharktender --a "shark" and "bartender" portmanteau -- online.
The fictional mixologist with tiger shark nails can now be found on the Southern Comfort website. There, visitors can track her and view a day in her life. The barkeep will be live tweeting from the liquor brand's twitter handle with the hashtag #sharktender. Tweets will include suggestions including drinks like the SHRK4LIFE, which consists of Southern Comfort, ginger ale and black licorice.