Creativity

Southern Comfort: Whatever's Comfortable

He's just so comfortable. Just look at that sun-kissed beer belly.

Published on Aug 01, 2012

Editor's Pick

Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comfortable in your own skin, featuring a man who is the epitome of all that is comfortable, sauntering on a beach.

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Credits

Date
Aug 01, 2012
Agency:
Wieden & Kennedy New York
Client:
Southern Comfort
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Ian Reichenthal
Creative Director:
Scott Vitrone
Copywriter:
Nick Kaplan
Art Director:
Jeff Dryer
Head of Content Production:
Lora Schulson
Producer:
Alison Hill
Head of Brand Strategy:
Stuart Smith
Digital Strategist:
Marshall Ball
Brand Strategist:
Ben Alter
Business Affairs Director:
Sara Jagielski
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Executive Producer:
Holly Vega
Managing Director:
Shawn Lacy
Line Producer:
Rick Jarjoura
Director, Photography:
Edu Grau
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Post Producer:
Sasha Hirschfeld
Editorial Assistant:
Ryan Steele
Visual Effects Company:
Suspect
Visual Effects Executive Creative Director:
Tim Crean
Visual Effects Supervisor:
John Geehreng
Visual Effects Flame Artist:
John Geehreng
Visual Effects CG Artists:
Cedrick Gousse
Producer:
Tsiliana Jolson
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer:
Phil Loeb
Sound Designer:
Phil Loeb
Sound Designer:
Sam Shaffer
Executive Producer:
Gloria Pitagorsky
Music Supervision:
Good Ear Music Supervision
Music Supervisor:
Andrew Charles Kahn
Song:
Hit or Miss
Artist:
Odetta

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