Southern Comfort Introduces a 'Young Gun' in Latest Spot

W+K and Southern Comfort Present the Latest Comfortable Man

Published on Jun 18, 2014

Editor's Pick

Meet, Stephen, a bartender with a penchant for haphazard presentation and the latest face of Southern Comfort.

While last year's whimsical spot 'Dance' has been given a second life, just in time for the World Cup, this new ad from the liqueur brand is an appropriate addition to the series.

From the throwback quality found in previous efforts to the offbeat character marching to the beat of his own drum, Southern Comfort remains consistent. This time, however, the release coincides with the redesign launch. There, one of Stephen's more popular recipes can be found. It's a Cola. Not Neat.

Wieden + Kennedy's core SoCo team returns to work on this one along with Good Ear Music Supervision's Andrew Charles Kahn, choosing The Phantom's 'Love Me' as the backing track. For more on the "Whatever's Comfortable" campaign's song selections, read the article here.

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Jun 18, 2014
Wieden & Kennedy New York
Southern Comfort
Executive Creative Director:
Susan Hoffman
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Andrew Jasperson
Fabian Berglund
Orlee Tatarka
Head of Content Production:
Nick Setounski
Production Company:
Biscuit Filmworks
Steve Rodgers
Executive Producer:
Holly Vega
Managing Director:
Shawn Lacy
Line Producer:
Kathy Rhodes
Director, Photography:
Benoit Delhomme
Editorial Company:
Mackenzie Cutler
Gavin Cutler
Assistant Editor:
Ryan Steele
Visual Effects Company:
The Mill
Senior Visual Effects Producer:
Orlaith Finucane
Senior Visual Effects Producer:
Aleen Kim
Lead Flame Artist:
Jade Kim
Lead Flame Artist:
Margolit Steiner
CG Artist:
Laurent Giaume
Love Me
The Phantom
Music Supervisor:
Andrew Kahn
Mix Company:
Sonic Union
Steve Rosen

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